Google will shut down goo.gl URL shortener and replace it with dynamic links

Google official announced last Friday to shutdown the company’s URL shortening service goo.gl, this will start April 13, 2018. Existent links will continue to work, which means you are not able to add new links anymore. Goo.gl was started back in 2009. Any existent Browser extensions will also stop working after March 30, 2019.

goo.gl
Old design from 2009. Picture Source: Google

Why the URL shortener service is shutdown?

To refocus our efforts, we’re turning down support for goo.gl over the coming weeks and replacing it with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to any location within an iOS, Android or web app.

Google wants developers to use the Firebase console and API instead. Several addons and other API’s had bypassed the shortener service in the past like unshorten.link.

  • After March 30, 2019, all links will continue to redirect to the intended destination.
  • After April 13, 2018 every user who tries to create a short link before will see an error.

Firebase Dynamic Links (FDL)

Google’s URL Shortener service was launched 2009 for its Toolbar and FeedBurner, both of them have been shut down already.

“FDLs are smart URLs that allow you to send existing and potential users to any location within an iOSAndroid or web app. We’re excited to grow and improve the product going forward. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination,”….

Alternatives

Here are handful of the more popular link shortening services, keep in mind that most (if not all) of them can be bypassed with scripts or Browser extensions.

Closing Words

I’m not really affected by it but I can imagine that several people like and use this in order to quickly share their files or links. However, Google offers the Firebase alternative which is already a part in Android and it seems to work similar to the shortener feature in case you like to monitor your clicks you also get the ability to export your links in the console.

 

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