YouTube did it again, they killing small creators income – The YouTube Partner Program (YPP) got changed today and there some new rules which are ridiculous strong.
Today’s announcement will really piss off a lot of content creators and maybe stop people from starting their career on the platform, the ones which having a benefit from this are the ‘YouTube Stars’ and everyone else looks in the tube.
Starting today we’re changing the eligibility requirement for monetization to 4,000 hours of watchtime within the past 12 months and 1,000 subscribers. We’ve arrived at these new thresholds after thorough analysis and conversations with creators like you. They will allow us to significantly improve our ability to identify creators who contribute positively to the community and help drive more ad revenue to them (and away from bad actors). These higher standards will also help us prevent potentially inappropriate videos from monetizing which can hurt revenue for everyone.
On February 20th, 2018, we’ll also implement this threshold across existing channels on the platform, to allow for a 30 day grace period. On that date, channels with fewer than 1,000 subs or 4,000 watch hours will no longer be able to earn money on YouTube. When they reach 1,000 subs and 4,000 watch hours they will be automatically re-evaluated under strict criteria to ensure they comply with our policies. New channels will need to apply, and their application will be evaluated when they hit these milestones. (edited)
Why I’m writing it? Because I want to show that Google is making more and more YouTube related platform changes into the wrong direction, quality standards are good but it should’t only affect the smaller creators, everyone starts at some point and it’s impossible to invest that amount time without getting anything, viewers expecting high quality videos and more and more complicated animations in it which only takes more and more time to produce – This without support is really something who a lot of people give up before they really have started or the channels you like dry out very soon because of such decisions. It’s more and more a war behind the scene, the viewer never get any notice of it but getting any clicks is harder then ever and the view black sheeps (clickbait or liar/faker) and bigger YouTube which thinking they can do whatever they want makes it harder for us small YouTuber to earn something or to go forward.
Nothing new YouTube already changes the YPP several times
Many users, watchers and content creators alike, have complained last year about seeing video suggestions for e.g. The Bee movie memes and even porn, when they have never shown interest in such videos. Most likely, this is an accidental consequence of the last years algorithm update – but it’s still important to note because this affects the content creators.
Sadly, there isn’t much any one content creator on YouTube can do about the algorithm changes or the new YPP rules, you can only accept it or switch the platform. The hope we have is that (because YouTube is still a community) that if there is enough attention, that Google might see it similar and change it back or lower the rules.
If I’m in an MCN but my channel has less than 4,000 watch hours in the previous 12 months and 1,000 subscribers will I be able to run ads?
Channels that are in an MCN and below this threshold will be released from the MCN. To be an affiliate channel of an MCN, that channel must be a part of YPP, so channels must have more than 4,000 watch hours in the previous 12 months and more than 1,000 subscribers to become an MCN affiliate.
What creator features will I lose if I do not meet the new YPP criteria as of Feb 20th?
Custom URLs: The new YPP criteria does not affect custom URLs. However, there are other requirements that you must reach. To create a custom URL for your channel, your account needs to:
Have 100 or more subscribers
Be at least 30 days old
Have an uploaded photo as channel icon
Have uploaded channel art
Custom thumbnails: You don’t need to be part of YPP to use custom thumbnails, you just need to have a verified account (by phone).
Scheduling uploads: The new YPP criteria does not affect scheduling. Here’s the steps to schedule a video.
Live streaming: The new YPP criteria does not affect live streaming. You just need to confirm that your channel is verified and that you have no live stream restrictions in the last 90 days.
End cards: All creators can use end cards/screens. Linking to external websites from end cards is a feature that is only available to YPP members. When YPP eligibility requirements are updated on Feb 20th, channels that currently have access to these features will continue to have access even if they’re no longer in YPP while we build out new eligibility criteria for this external linking feature.
Super Chat & Sponsorships: Monetization-related features like Super Chat won’t be available as we’re also strengthening these requirements.
We can hit the sub criteria if we sub to each others channels! Subscribe to my channel.
Do I need 1k subs OR 4k watch hours in the past 12 months? Or do I need both?
Both are needed. If your channel has less than 1k subs OR less than 4k watch hours then it doesn’t meet both requirements and will be removed from YPP on Feb 20th.
Do I need 1k subs in the past 12 months or total?
The new requirements are 1k subs TOTAL and 4k watch hours in the past 12 months.
I got an email saying I don’t meet the new criteria. What’s up with this?
Make sure that you are looking at watch hours in HOURS. YouTube Analytics defaults to showing watch hours in minutes!